Authenticity in Every Strand
Unveiling Possibilities
There is one thing that’s important to Portland stylist Jordyn: make people feel as great on the outside as they are on the inside.
Starting from ground zero, we’ve put in process and procedures to help the young hairstylist to reach new clients. Currently, we are working on gaining ground in rankings through search engine optimization. Jordyn has also received help with social media content, reels and email campaigns.
Recently, she’s had clients schedule appointments because they “found” her “on the internet.”
Brand Development
Helping new business owner realize their vision is often a process that includes a lot of trial and error. Working with Jordyn at Be True to You was no different.
Blending her boho and retro styles, we’ve established a logo and feel for her marketing materials. We’ve identified target audiences and are currently crafting a brand identity that genuinely connects with her customers.
Strategic storytelling, paired with striking visuals, has set us apart in a saturated landscape, fostering both recognition and enduring customer loyalty.
Business Growth
In my role as a content designer, I devised a dynamic business growth plan tailored for a brand-new venture, leveraging data-driven insights and current market trends to establish a strong digital footprint.
Emphasizing rich content creation and targeted messaging, I helped Be True to You carve out a distinct niche, fostering meaningful connections with its audience and catalyzing its expansion.
I was pivotal in driving sustainable growth and elevating the brand’s market presence by orchestrating a seamless integration of content strategy with broader marketing initiatives.
Keyword Research
At Be True to You, the foundation of our digital presence was built on in-depth keyword research tailored to our blossoming business’s unique needs.
With the aid of advanced analytical tools, I navigated the vast digital landscape to identify high-yield keywords and phrases, ensuring our content was in harmony with both market demand and search intent. These strategic keywords aligned with our brand ethos and provided a crucial leverage in search rankings.
As a result, our precise methodology paved the way for a surge in organic traffic, amplified online prominence, and established Be True to You as a notable voice within its industry segment.