Focused on Family
Building Something New
When optometrist Dr. Sara Louis and Dr. Lisa Heckman moved from employees in their place to business owners of CU Eyecare, they had to begin from ground zero.
The duo enlisted my services to get their digital portfolio together. Working on everything from logo design and ordering signage to building a website with content and designing social media posts, I put their business on the map for growth.
Content Creation
During my tenure as a content creator at CU Eyecare, I excelled in crafting compelling and informative content that resonated with our target audience. I effectively communicated the clinic’s commitment to top-tier eye care services, ensuring that our online presence reflected our dedication to patient well-being. Through engaging blog posts, social media updates, and informative articles, I consistently elevated CU Eyecare’s brand and educated our community about the importance of eye health. My work with CU Eyecare stands as a testament to my ability to blend creativity and healthcare expertise for impactful content creation.
Social Media Management
As a social media manager at CU Eyecare, I successfully cultivated a vibrant online presence for the clinic. My strategic approach to social media involved crafting engaging posts, sharing informative eye care tips, and showcasing patient success stories. I leveraged Facebook to increase brand visibility, engage with our audience, and drive traffic to our website, ultimately leading to an expansion of our patient base. My experience at CU Eyecare reflects my ability to harness the power of social media to foster meaningful connections and enhance the clinic’s online reputation.
Building a Brand
I played a pivotal role in building and strengthening the clinic’s brand identity. Through meticulous market research and creative strategy, I crafted a brand image that resonated with our target demographic. This involved designing a distinctive logo, establishing a cohesive visual identity, and developing a brand voice that communicated our commitment to exceptional eye care. My efforts resulted in heightened brand recognition, increased patient trust, and a more prominent standing in the eye care industry, showcasing my expertise in effective brand building.
