Dedicated to Wellness
Your healthcare priorities aligned
Dr. Faith Swartzendruber has one mission: to help patients fulfill their potential by promoting a wellness-enhancing lifestyle. But, in a society that only values healthcare when something is wrong, chiropractic care is not enough.
At Simply Well Chiropractic, we are utilizing digital resources and community outreach to build relationships in hopes of educating the Cincinnati community on how chiropractic care changes lives.
After a year of rebranding and building a foundation, this project is just beginning to see its potential.
Faith consistently welcomes new patients who mention how the Simply Well website spoke to them or how information about a specific modality has led to her doors. My work with this organization has been so much more than digital assets, though. I am consistently in contact with Faith, evaluating business opportunities. and managing internal projects that move the business forward.
Brand Development
Purchasing a business is never easy, especially when every aspect of the business needs to be rebranded. Faith Swartzendruber has had a vision for Simply Well Chiropractic for years, but bringing that vision to fruition has come with heartache and a few mountains.
Throughout 2023 we started from scratch, rebuilding and restricting everything from the walls within the office to fee structure and messaging. Built upon the core values of health, wellness, and community we have built a brand that conveys trust, compassion, and a commitment to individualized care.
Business Growth
The business growth planning process at Simply Well Chiropractic has been a strategic endeavor marked by vision and dedication. It commenced with a comprehensive analysis of their current position and clearly defining long-term objectives. Through meticulous market research and patient insights, we’ve identified opportunities for expansion and enhanced service offerings. The growth plan is a dynamic roadmap, integrating marketing, operational improvements, and community engagement to not only increase reach but also ensure that the quality of care remains at the heart of their success.
Marketing Plan
The marketing plan at Simply Well Chiropractic is a finely tuned strategy that revolves around connecting with the Cincinnati community and delivering their unique message of chiropractic care effectively. We started with a thorough analysis of their target audience, understanding their needs and preferences. This insight allowed us to tailor marketing campaigns across various platforms, from social media to local events, ensuring a consistent and engaging brand presence. Regular evaluation and adaptation of marketing efforts have been pivotal, allowing everything to stay responsive to changing market dynamics and evolving patient needs.
Content Creation
The content creation process has been a creative and educational journey designed to empower the Simply Well community with valuable information. I always begin with in-depth research on trending health topics and chiropractic care advancements, working to understand the pain points and how Dr. Faith can address them. Through engaging content, which includes blog posts, social media updates, or informative videos, we continue to hear from patients that they enjoy the information we provide. As our content continues to resonate with both current and potential patients, we will foster a well-informed and health-conscious community.
Keyword Research
One of our biggest questions for this business is, how do we grow when we don’t know anyone in town? We believe our greatest asset in this beginning moment is the internet. I’ve started by identifying core topics related to chiropractic care, wellness, and overall health. Thorough research tools are then employed to pinpoint specific keywords and phrases that resonate with our target audience. This data guides the content creation and optimization efforts, helping to provide relevant and valuable information to individuals seeking chiropractic solutions in Cincinnati. We are beginning to see the fruits of this effort as we are hearing more new patients reference the website and search rather than finding Simply Well through a search through their insurance company.
"Dani's work simply speaks for itself in results. Daily I get compliments on my website and my social media posts' design and content which has translated to more engagement and higher rankings. This has led to increased calls and bookings to my office.
I'm so impressed with the amount of research she puts into social media posts and blog content; I hardly ever have to edit anything. Her work is thorough and beautiful."
-Dr. Faith Swartzendruber
